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Melis AKCAN
17.06.2022

Digital Transformation Strategy for Businesses

How Should Be the Digital Transformation Strategy for Businesses?

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“ Were you aware that 70% of firms have or are developing a digital transformation strategy? Digital transformation can be called as the process of making solutions by integrating digital technology into every part of a business' operations. “

STRATEGY FOR TRANSFORMATION

Were you aware that 70% of firms have or are developing a digital transformation strategy? Digital transformation can be called as the process of making solutions by integrating digital technology into every part of a business' operations. In this way, they meet the needs of society and the industry. Digital transformation may help companies interact with their consumers more effectively The benefits created by digitalization make its significance very evident. Before beginning this phase of digitalization, it is necessary to create a strategy. Why, so?

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Reasons for Digital Transformation

Today, the way you look at digitalization doesn't depend on whether your business is big or small. Every firm, in some manner, encounters this notion and attempts digital transformation.On the other hand, not all businesses that try digital transformation can advance at the same rate.In addition, each business joins the digital transformation process for various reasons.The following are the most prevalent causes for a company's digital transformation:

What Should Be Done to Develop a Digital Transformation Strategy?

Of course, there are some strategies that businesses can follow to manage their digital transformation more effectively. However, it should not be forgotten that these tactics must be developed after a preliminary investigation.

Customer Needs: Customer needs should be re-examined, new needs should be identified, and these needs should be adapted.

Trends: Current digital trends should be looked at, and the ones that fit the institution's needs and culture should be put into place by getting rid of old business apps and procedures.

Data Analytics: Data collected in digital environments should be filtered analytically to understand how consumers behave, what they think about the brand, and how the market perceives the company.

Innovation: Efforts should be made to remain competitive in the field, and one should always remain active in innovation and innovation.

Digital Tools and Platforms: Digital tools and platforms that are used in the sector, and that are thought to benefit your institution should be determined.

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Digital Transformation Strategy

The digital transformation strategy guides enterprises throughout the full transformation process.Therefore, beyond functional thinking, it is necessary to consider the opportunities and risks related to digital technologies in a more complete way (Singh & Hess, 2017).

The Digital Transformation Strategy should be created by considering interdepartmental cooperation and integration. In addition to the preliminary work we have mentioned, the following three steps should be followed during the formation:

1) Opinion: Three questions are asked in this step:

Why do we need digital transformation?

What do we need to achieve the transformation?

How will we achieve the transition, how many stages will it take, and how long will it take?

Planning is done according to the answers to these questions.

2) Plan: Following the prioritization of the operations of the company, prioritization is also made for new purposes. Limits on the work that can be done, the cost, and the duration of the transformation are determined, and the path to be followed is defined. Opportunities and risks are also taken into account while designing the roadmap.

3) Action: Actions taken in accordance with the strategic transformation plan are constantly monitored. The stages' milestones are completed, and the transformation areas' efficacy is evaluated.

To sum up, digital transformation is not a process that will end with these steps; it should continue by adapting to developing technologies. Because it has become necessary to redefine the needs by getting rid of traditional ways and methods and to keep up with the competitive environment in this way. Furthermore, this happens regardless of which sector you operate in. According to IDC's report, the services (95%), finance (93%), and health (92%) sectors are among those that best prepare and adopt the digital transformation strategy (IDC, 2018). In order to participate in the incereasingly digitalized world with digital transformation and to get successful results in this way, the first step to be taken is to determine the strategy with the right data and questions.

REFERENCES

 

1.İşletmelerde geleceği̇n Vi̇zyonu Olarak DİJİTAL ... - dergipark . (n.d.). ,from https://dergipark.org.tr/en/download/article-file/1188379

2.Bąk, A. T. (n.d.). 4 steps to a successful digital transformation strategy. SoftKraft. , from https://www.softkraft.co/successful-digital-transformation-strategy/

3.Eira, A. (2022, January 14). 72 Vital Digital Transformation Statistics: 2021/2022 spending, adoption, analysis & data . Financesonline.com. from https://financesonline.com/digital-transformation-statistics/

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